Quiet LuxuryMinimal × Atelier
#1B2B28#2C413C#8FB3A4#C9D6CC#EDEDE7
Fraunces · Inter
IKARUS_LABSSTART_A_PROJECT█// The design kit
Build Your Brand in 8 Weeks.
█DiscoveryDirectionConceptHandoff
// The workflowEight weeks.
Eight weeks.
Four check-ins.
Zero surprises.
You always know what week it is and what you’re saying yes to next. Tap any week to see it.
01
// Week 1
We start by listening.
- ✓How your business works
- ✓Your customers & competitors
- ✓What success looks like
- ✓What you already have
- ✓How you want to sound
- ✓How it should feel
FeminineMasculine
SimpleComplex
YouthfulEstablished
ClassicContemporary
FriendlyAuthoritative
EconomicalExpensive
PlayfulSerious
UnconventionalMainstream
IndustrialNatural
ApproachableElite
CasualStrong
ArchitecturalMinimal × Soft Slate
#3E4C59#5B7FA6#C2CBD6#E8ECF2#D6DCE6
Inter Tight · Inter
Bold ModernGradient Mesh × Glacial
#041428#07375F#09A2C4#9FC6FF#EAF2FB
Space Grotesk · Inter
Tech / CyberCyber × Aurora
#0B1026#4F46E5#7C5CFF#22D3EE#F3F1FF
Orbitron · Space Grotesk
Warm & HumanOrganic × Workshop
#3B2A1E#C2520A#8A93A6#DDE2EA#2A2F3A
Nunito · Inter
Playful PopMaximalist × Playroom
#2B2D5C#FF7EB6#F4D03F#4F7CFF#F3F4FF
Shrikhand · Space Grotesk
Heritage CraftEditorial × Cellar
#013E37#02564C#A38560#F2DC8A#FBF4D9
Playfair Display · Inter
Luxe FeminineEditorial × Rosewood
#2A0800#775144#C09891#BEA8A7#F4D8D8
Playfair Display · Inter
// Weeks 2–3
Every brand needs a story.
> Where you sit in the market, and in the mind. One sharp statement of who it's for, what it does and why it's different, that every downstream decision gets measured against. > █
> The three ideas the brand keeps returning to. Every headline, page and post ladders up to one of them, so the story stays consistent without sounding repetitive. > █
> How the brand sounds, written down. Three to five attributes with do and don't examples, so any writer, human or AI, stays on key every time. > █
> The brand as a person. An archetype and personality profile that makes tone intuitive: what it would say, what it never would, and how it carries itself. > █
// Week 4 · ◆ DirectionChoose your world.
Choose your world.
We have eighteen.
In week four, you pick the look you want. All eighteen are real working designs, not sketches. Choose one and we colour it to suit your business.
// Weeks 5–6 · ◆ Concept review
One brand. Many worlds.
The same brand DNA, dressed for four very different industries, each a full landing hero in its own type and palette.
Heritage · Spirits
Aged in stillness.
A single-cask whisky, distilled the slow way beneath the mountains.
Film · Story
Legends walk in alone.
An independent story studio making films that refuse to blink.
Technical · Outerwear
For the long walk.
Weatherproof shells engineered for the storm you did not plan for.
Art · Gallery
Where the brush stops.
A contemporary gallery for work that argues with the wall.
// Week 7
A real website that you own.
Your colours, fonts and logo are built into the website itself, so everything always matches. And when we hand it over, it’s yours. You’re not renting it from us, and you can take it anywhere.
// Week 8 · ◆ Final handoffYou leave with everything.
You leave with everything.
We call it the Launch Playbook.
01Your brand pack
Your logo in every file format you’ll ever be asked for, plus your colours, fonts, and a simple guide on using them.
02Website building blocks
Every button, menu and page piece in your style, saved so any developer can build more for you later.
03The website itself
Live on the internet, with the keys handed to you. It belongs to you, not to us.
04The Launch Playbook
A plain-English guide: how to talk about your brand, what to avoid, where everything is saved, and a launch-day checklist.
// After launchLaunch is week eight.
Launch is week eight.
Growth never stops.
Most clients keep us on a monthly plan after handover. Three months to start, then month to month. Hours are agreed up front and tracked in your client portal, so you always know what you got for your money.
Essentials
5 hrs / month · 3-month startWe keep your brand alive and looking sharp, month after month.
- ✓Support and small fixes, answered the same week
- ✓Social media templates in your style
- ✓Newsletters and email campaigns
- ✓A monthly note of what we did and what’s next
Growth
12 hrs / month · 3-month startA design partner on call. We plan the month together, then ship it.
- ✓Everything in Essentials
- ✓Website updates every month, when you need them
- ✓New design projects with agreed due dates
- ✓Fresh ideas brought to you, not just requests filled
- ✓First in the queue, always
Unused hours roll into the next month (one month, then they rest). Pause or stop any time after the first three months with a month’s notice. Bigger project on the horizon? Retainer clients get build pricing with a discount.
// Say hello
It starts with a conversation.
Discoveryyou are hereDirectionConceptHandoff