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Your brand. Your rules.
We build the system around you.

Build your brand brief in about ten minutes — it saves as you go and goes straight to Kash.

~10 minutes saves as you go goes straight to Kash
01

Your style system

Browse the Gallery →

Open the gallery, find a look that feels like you, and tap ＋ Add to brief in the dock. Star up to three favourite styles, three palettes and three type pairings while you browse — they land here too.

No style locked in yet.Browse 18 interface styles × 69 palettes and save what makes you stop scrolling →
Your aesthetic in three words

Three words we can hold the whole brand against.

How should it feel to the touch?

The surface and grain of every screen and print.

The kind of images that live in this world

So art direction shoots and sources the right way.

How much energy does it move with?
Still & calmKinetic & alive

Sets the pace of motion, and how loudly the brand acts.

Anything it should never look like?

The fastest way to a yes is knowing the hard no.

03

Reference uploads

optional

Add up to 5 reference images or PDFs (max 10 MB each) — logos you love, photos, decks, anything that shows the feeling. Uploaded with your build when you submit.

Show us where you already live online

This is the first thing our research reads — the truer the picture, the sharper the work.

Name the names you measure yourself against

We study them so you don’t blend in.

Brands that make you a little jealous, and the one thing each gets right

Admiration points straight at the future brand — we follow it.

04

How you want to be perceived

Slide each axis to where your gut says you belong. There are no wrong answers — this is the personality dial of your brand.

The few things your brand refuses to compromise on

Three to five is plenty — these become the spine every design decision answers to.

Someone leaves your brand and feels…

One honest line. The whole brand is just keeping this promise.

Now — how you sound
Picture the voice that reads your brand aloud. Who is it?

The character we cast when your brand learns to talk.

And where does that voice come from?

Accent sets the room your voice walks into.

Set the tone it speaks in

Pick up to three — the blend is what makes it yours.

If your brand had a soundtrack, what’s playing?

Sets the pace and mood of anything we score for you.

The little sounds — a tap, a transition. How should they land?

The texture of every click, swipe and chime.

If your brand colour were a sound, what would it be?

No wrong answer — this tells us more than any dropdown could.

05

Who you're for

Sketch the people you're designing for — the dream clients whose world the brand has to fit. One is enough; up to three.

Persona 1 · the one
Where their attention lives
What makes them hesitate
How they should feel about you, in three seconds

The gut-feeling the brand has to leave behind the moment they meet you.

06

The essentials

required
What world does this brand live in?

It sets the visual conventions we’ll honour, or break.

And where are you in the journey?
The deeper why purpose · mission · vision
Who else is in the room?

Named some in References? Repeat freely — knowing the field is half of standing out in it.

Brief 8% complete · still needs what you offer, who it’s for, your name, a valid email
Sign in to save & submit →Sign in to save your brand and submit it straight to Kash. Until then it stays in your browser.

After you submit: your portal opens instantly — quote, timeline, deliverables and a direct line to Kash, all in one place. Reviewed within a day.