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Moderate · content playbook

How to use your Creator Content Pack

A simple system: post on a steady rhythm, rotate content across your topics, and mix the post types so the whole funnel is fed. Fill in the short brief and we build every post to this plan.

At a glance · What you get

16 posts · 4 reels · 2 carousels

5 posts a week (~20/month), posted Mon · Tue · Wed · Thu · Fri. Real momentum — the whole work-week covered, room to grow.

Step 1 · When to post

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20 posts/month · 16 posts · 4 reels · 2 carousels

Step 2 · Pick a niche, rotate 5 sub-topics

Choose one niche (what you do), then five sub-topics that relate to it. Every post rotates evenly across them, so you always know what to make next.

Niche: Your business → Sub-topics: Topic 1 · Topic 2 · Topic 3 · Topic 4 · Topic 5

Step 3 · Choose a style

Educational

Teach, rank, compare, correct. Saves and shares.

Flavours: Not-super-in-depth · Q&A · Ranking · Rating · Tier list

Storytelling

Transformation and narrative. Emotional pull.

Tutorial

Step-by-step how-to. High authority.

Trend-led

Ride current formats in your niche (research-matched).

We research current trends in your niche.

Step 4 · The post types (each has a structure)

Step-by-step Tutorial

Conversion

Teach one thing end to end. Each step: state it, break it down in 1-2 lines, show a visual.

Hook: the outcome they will get → Step 1 → Step 2 → Step 3 (…up to ~7) → CTA

Educational Tip / Hack

Engagement

One useful tip, then the payoff. High save-rate.

Hook: the tip promise → State the tip → Breakdown in 1-2 lines → Visual: doing the tip → The result → Visual: the result → CTA

Common Mistake

Engagement

Call out a mistake your audience makes, then fix it.

Hook: the mistake most people make → Why it costs them → The fix → Visual → CTA

Before vs After

Awareness

Old-me / new-me transformation. Emotional, shareable.

Hook: old me vs new me → The before state → The turning point → The after state → Visual proof → CTA

Comparison

Engagement

A vs B — help them choose, take a side.

Hook: A vs B → Option A → Option B → Which is better and why → CTA

Do's vs Don'ts

Engagement

Right vs wrong / old vs new. Alternate a don't then a do, each with a visual.

Hook: right vs wrong → Don't (1-2 lines + visual) → Do (1-2 lines + visual) → … alternate 3-4 pairs → CTA

Authority / Proof

Conversion

Show a result and how you got it. Builds trust.

Hook: the claim or result → The evidence → How you did it → CTA

Trend Match

Awareness

Adopt a current trend format for the niche so viewers get used to what they see.

Adopt the trend's pattern (hook) → Your spin on it → CTA

Meme / Reaction

Awareness

A relatable setup and an on-brand punchline. Rides a trending format/sound; use sparingly (1 in 5) and keep the studio positioning.

Hook: the relatable setup (text-first POV or reaction frame) → The twist / punchline → On-brand reveal (proof-of-work) → CTA

Sample month · How a month rotates

  1. 01 Topic 1 — Educational Tip / Hack
  2. 02 Topic 2 — Common Mistake
  3. 03 Topic 3 — Comparison
  4. 04 Topic 4 — Do's vs Don'ts
  5. 05 Topic 5 — Authority / Proof
  6. 06 Topic 1 — Educational Tip / Hack

Your brief swaps in your real niche and sub-topics.

Step 5 · Choose a quality

Draft

Fast and lean (1K images, 720p motion). Best for volume and testing.

Standard

The default deliverable (2K images, 1080p motion).

Premium

Cinema tier (4K images and motion, native audio). Hero moments.

Get the Creator Content Pack Compare tiers

Every post is produced with an AI-assisted studio process, built in public.